Pedestrian Safety is Good for Business

Smart Growth American and the National Complete Streets Coalition have issued a report, entitled “Dangerous By Design 2014,” looking at the causes and frequency of pedestrian deaths and injuries on the nation’s roadways. It’s worth a look, especially in light of recent pedestrian accidents in the Brattleboro area.

Many of the hallmarks of “dangerous design” are present in our region, including state highways and thoroughfares with pedestrians and cyclists sharing roads designed for high vehicle speeds. (Think Route 9 between Marlboro and Brattleboro, or Route 30 coming into town.)

There’s a ton of data in the report, but what struck us was a small case study about West Jefferson, North Carolina. Apparently, the main street of the town is also a state highway, which had been designed for large trucks and high vehicle speeds.

Working with the state, the town eliminated traffic signals and replaced them with four-way stop signs, painted high-visibility crosswalks, increased on-street parking, and extending curbs to lessen the length of pedestrian crossings. Traffic slowed and people started walking again.

Within a few years, new stores opened up in previously vacant storefronts (dropping vacancies from 33 to 5). The downtown renewal prompted $500,000 in renovations and investment, the opening of 10 new businesses , creation of 55 new jobs, and a 19% increase in tourist visits.

The point is this: pedestrian safety is good for business, good for downtowns, good for the grand list, good for just about everyone and everything. There are several plans for the Brattleboro area that incorporate these measures; let’s work to get them built.


(Photos from